Last years news of real fur being labeled as faux and being sold was not out of our minds yet, that we have another big shock coming our way. And this time it’s worse and more sickening. The United States Humane Society begun an inquiry after a tip came from a buyer that the ‘faux’-fur-trimmed coat she had purchased, felt like it had genuine and real animal hair. Kristin Leppert, the head of HSUS’s Fur Free campaign and her team then bought faux-fur-tagged products from a number of large retailers. They got the fur tested through ‘mass spectrometry’, a process which measures protein mass and sequences to determine which species the fur belongs to.

The shock is that out of the 25 coats tested, 24 were mislabeled. The suspected products had fur actually from canines, domestic dogs, raccoons and 1 wolf. The brands also included biggies like Tommy Hilfiger and Andrew Marc New York. Both of them had domestic dogs fur. Last year, the raccoon dog fur was found in coats branded as ‘raccoon’ at J.C. Penney and also at the Macy*s: with the brand name - you ready? - Sean John. There’s not much room for the argument that the biggies with their brand names, not to forget Oscar by Oscar de la Renta, are guilty and compromising their quality to avail maximum profits.

The animal activist groups are in a rage over these issues. They are preaching to people to not buy fur from any company which has any sort of manufacturing taking place in China. First, the ‘fur’ got ‘faux’, now, the ‘faux fur’ is getting ‘fake’. There has been a lot of action in the markets to get these products off the shelves. In response to the investigation, Tommy Hilfiger has stopped the sale of the fur-trimmed garment. Wendi Kopsick, his spokeswoman said, “We were quite concerned to hear of this finding”. However, Andrew Marc still maintains that their products have been labeled correctly. A bill initiated by Reps. Jim Moran, a Virginia Democrat and Mike Ferguson, a New Jersey Republican, will close all the loopholes by requiring labels for all fur regardless of its price. Moran said, ‘Americans don’t want Lassie turned into a fur coat’. He also added, ‘In the U.S., we treat cats and dogs as pets, not trimmings for the latest fashion wear.’ Currently, mislabeling fur is an offence punishable by a $5,000 fine or a year in prison. But the fur valued less than $150 is not required to be labeled at all.

Animal rights activists and organizations are urging people to support the bill and also avoid all the fur products. They are asking people to donate to associations who are supporting this right cause. And they are looking on blogging as a tremendous awakening instrument too. So, raise your voice, support the right thing.

Via:Kissmestace/KDKA/Images