When groups, organizations, the hoi polloi and even celebrities can come forward to fight for the deadly Aids virus, why should pets cool their paws at home. I think Sococo, an acronym for “Socially Conscious Companion”, understands this and wants all the pets to join the team. It has come out with a glittering idea - a sparkling glass-beaded AIDS ribbon for pooches. Yes, if you really feel like giving a fillip to your pooch’s social consciousness, tag this ribbon round his neck. It’ll embellish his glamour too.



It costs $23.99, a part of which is donated to an AIDS orphanage in Cape Town, South Africa; a great idea indeed. Keeping in mind the speed with which this deadly virus is engulfing us, don’t you think it must be applied to other products too?



Thanks: Steve